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Transcription for focus groups

Transcribe focus groups to text automatically with AI. Fast, accurate and in 60+ languages. Try it free without signing up.

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Focus groups

Why transcribe focus groups

Transcribe focus groups and group interviews for market research, user studies or academic research. With a good recording you get the text in minutes and can focus on the analysis.

How to record a focus group so it transcribes well

  • Microphone in the middle: an omnidirectional or boundary microphone in the center of the table, or two recorders at either end.
  • A quiet room without echo; avoid cafés and open-plan spaces.
  • Turn-taking: ask at the start that people don't talk over each other. It's the biggest source of errors.
  • Remotely, record the video call (Zoom, Teams or Meet) and ask each participant to use a headset.
  • Do a 30-second sound check before you start.

How to transcribe it

  1. 1Upload the full recording (up to 5 hours per file).
  2. 2Choose the language and press Transcribe.
  3. 3Review while listening: add each participant's code (P1, P2…) at the start of their turns.
  4. 4Anonymize names and identifying details and download as Word for analysis.

Identifying who is speaking

For now the transcript doesn't label each participant automatically, which matters in a group of 6–8 people. Three tricks help a lot:

  • Have the moderator name whoever gets the floor ("Laura, what do you think?").
  • Have each participant say their name or code the first time they speak.
  • Have an assistant note the speaking order with the time; with the transcript's timestamps it's quick to cross-reference.

From text to analysis

Download the Word file and import it into NVivo, ATLAS.ti or MAXQDA for coding. If the group is part of a dissertation or thesis, also follow the research transcription guide (consent, anonymization and how to explain it in your methodology). For one-to-one interviews, see interview transcription.

3 steps

How to transcribe in 3 steps

  1. 1

    Upload your file

    MP3, WAV, M4A, MP4, WhatsApp voice notes… up to 5 hours and 2 GB.

  2. 2

    AI transcribes it

    Our GPU servers turn speech into text with timestamps.

  3. 3

    Review and download

    Edit anything you want and export to Word, TXT or subtitles.

Why Sonorarium

Everything you need to turn speech into text

Human-level accuracy

We run Whisper large-v3 turbo on GPUs, one of the most accurate speech recognition models available.

60+ languages

Automatic language detection, or pick it yourself. Great for English, Spanish, Portuguese and many more.

Really fast

An hour of audio is usually transcribed in just a few minutes.

Export to any format

TXT, Word (DOCX), SRT and VTT subtitles, or JSON with timestamps.

DOCXTXTSRTVTTJSON

Built-in editor

Listen to the audio in sync with the text and fix any word before downloading.

Private by default

Files are encrypted in transit, automatically deleted after 7 days and never used to train models.

FAQ

Frequently asked questions

How long does it take to review a one-hour focus group?

The transcript is ready in minutes. Reviewing takes longer than a one-to-one interview because you need to attribute contributions; with the tricks above, one to two hours is usually enough.

Are overlapping voices transcribed well?

It's the weak point of any automatic transcription: when two people talk at once, one of the voices may be lost. That's why asking for turn-taking matters so much.

Is it safe for participant data?

Files are transferred encrypted, deleted after 7 days and never used to train models. Still, collect informed consent and anonymize the transcript before sharing it.

How do I transcribe focus groups to text?

Upload the file above, choose the language (or leave it on automatic) and click Transcribe. In a few minutes you'll have the text with timestamps, ready to copy or download.

Can I transcribe focus groups for free?

You can try it free with 15 minutes, no sign-up. After that, buy minutes whenever you need them — no subscription and no expiry.

Which formats can I download the transcript in?

TXT, Word (DOCX), SRT and VTT subtitles, and JSON with timestamps.

Is my data safe?

Your files are transferred encrypted, deleted automatically after 7 days and never used to train AI models.

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